We do love a good hashtag here at NY Design. As such, we thought now would be a good time to share some great examples from the past 12 months from businesses who really are using the social # formula well.
It may be a small world, but Disney wants you to #ShareYourEars
To celebrate Disneyland Resort’s 60th Anniversary they rolled out the hashtag #ShareYourEars. Fans were able to share photos and unlock a $5 donation from Walt Disney Parks and Resorts towards the Make-A-Wish Foundation. With an original goal of $1 million, (£773,400) this hashtag reached great success and Disney was able to double their goal, donating a total of $2 million (£1,546,800) to the organisation!
Knorr a very yummy campaign called #LoveAtFirstTaste
Unilever food brand Knorr (Home of UK brands like Flora, Hellmann’s etc) launched the campaign #LoveAtFirstTaste after research proved that people can be attracted to a significant other based on a similar taste in food. In just 24 hours, the video garnered over seven million views. We’ve included the promotional video below, and trust us… this is one ad you’ll actually want to watch until the very end.
Fullbeauty – #OwnYourCurves
Last, but certainly not least, with so much negativity surrounding body image in the media, plus-size fashion brand Fullbeauty decided to promote body positivity with their #OwnYourCurves campaign. Now more than ever, plus size models are coming forward and sparking a positive change in the fashion industry. This campaign has helped empower women and men redefine the public’s view of beauty with plus size bloggers and ambassadors showing an overwhelming amount of support. No matter what size, you can always #OwnYourCurves.
Which one of these hashtag campaigns do you love the most NYers? Let us know in the comments!
Do you fancy getting a great social media campaign going for your business? #Getintouch with us on email with firstname.lastname@example.org or give us a call on 01423 900414.