What’s the story?
Over the past few years, spontaneous, immediate, camera-first communication has become more and more popular, especially with the millennial generation. The techies over at Facebook and Instagram noticed how in demand this trend had become, thanks to Snapchat who pioneered a whole new realm of content creation with its inception in 2013.
Now, each platform is constructing their own version of these immediate and easy to use visual interactions. However, this begs the questions: what makes these two leading platforms different, and why do users need that many forms of 24-hour quick content to worry about every day anyway?
Personally, I think I’ll be sticking to Snapchat for comical communication with my friends, Instagram stories for a more business minded narrative and Facebook stories for it’s great easy to use features. Here’s the rundown!
Since we’ve had a while to play around with Snapchat, most of us are aware of the fun things this platform can do. Once you take your picture or video, there is a broad range of colour enhancing filters, geo-filters, stickers, and everyone’s favourite… interactive lenses. This feature is where Snapchat enjoys the upper hand as the two other platforms haven’t caught up yet. Big brands ranging from beauty, TV and music industries pay huge sums to create branded interactive lenses in an effort to raise awareness for their brands.
However, since Snapchat has been around the longest and the other story options are relatively new, we’re pretty sure smaller UK business owners can expect to see paid lenses on both Instagram and Facebook very soon. People use Snapchat stories in so many fun (and slightly nutty ways) for themselves, their brands, and even hobby projects.
Next up is Instagram stories…
Originally launched back in August 2016, the stories feature has gained great popularity, now with over 200 million users taking advantage of the feature each day. Key influencers and celebrities use this feature to show snippets of their daily lives and ‘humanise’ themselves past their picture perfect aesthetics. That, and to show off how the ‘other half’ live (cough, Kardashians, cough).
Instagram’s story appeal over Snapchat is that, for the most part, you have a much further reach with your Instagram following than your Snapchat account. Especially since so many people reserve Snapchat exclusively to their real life friends versus Instagram where you most likely have a handful of followers you’ve never met before, this allows you to show a much wider audience details about your lifestyle or business. While Instagram has no interactive face lenses, it does include the full range of emoji stickers, colour enhancement filters, a glowing brush tool for fun handwritten additions, and, in our opinion, the cutest customisable geo-targeted stickers to share your location with friends. They also recently added the selfie sticker option, which allows you to take pictures of your face and superimpose them onto movie posters and celebrity bodies.
Here at NY Design, we love Instagram for one, big reason. Being owned and operated by Facebook allows businesses to advertise their services easily through the Instagram network – these advertising features allow you to communicate your brand messages to highly targeted markets.
Facebook is all about stories now…
Late last year, the company had often talked in press meetings of how they intended to focus the direction of the platform toward video content. This feature is a perfect route to move Facebook into an interactive video platform; after so many years of being a space to update your friends and family on the latest life event (or current pregnancy update) Facebook is now really stepping up it’s digital game.
It’s still unclear to most of us what type of content individuals and business owners will choose to post on their Facebook stories, but so far I see a lot of cat videos, and that’s fine by me.
Now that you have more background information on Snapchat, Instagram and Facebook stories, you probably want to get your business involved. Drop us a line by email: firstname.lastname@example.org or give us a call on 01423 900414 to see how we can help.
~ Blog by Simon Edward