The brief

We were asked to design a new identity and apply the it across all aspects of a new brand capturing an exclusive and fully supported cycling experience showcasing the best riding Yorkshire has to offer.

Our solution

We designed a contemporary, dynamic and visually appealing brand starting with the logo that was easily applied across a range of print collateral, clothing and finally onto the website.

The results

Launched prior to the Tour de France visiting Yorkshire in the summer of 2014, Cadence has lead groups of riders from all over the world across the hidden lanes and backroads of God’s own country, backed with a unique brand reflecting their ambition and commitment.

Let’s get started!

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