It’s tough to make an impact in any market and with the uncertainty swirling around in business at the moment post-Brexit and pre-Trump, building, nurturing and loving your brand has never been more important.
So, if sales are a little stagnant, it’s worth taking some time to consider how your customers perceive your business.
After all… Branding is what people say about you when you’re not in the room.
So here are our top three tips to give your business branding a shot in the arm!
1: BRAND PERSONALITY
Try to think of your business as a brand and define your brand personality. Imagine your brand is a person, tricky but not impossible, then consider:
● What sort of person are you?
● What are your strengths?
● What do your clients like about you?
● How do you look?
● How do you sound?
Try and write down the words that best describe your brand personality and how your customers feel about it.
Why would you do this? Well, because people don’t just buy from people, they like to buy from people they like, I know I do, so why wouldn’t your customers?
Your target is to be the brand of choice for like minded customers; customers that share and believe in your brand personality.
TIP 2: BRAND VALUES
Now, quite a few of your competitors will be able to list very similar features and benefits to you, so what makes YOU so different?
● How do you deliver your products and services?
● What do you believe in?
● Why do you do what you do?
● What is your deal-breaker?
You really want your brand values to make you stand out from the crowd, and attract and retain those like-minded customers you have identified when thinking about your brand personality.
List the things that really matter to you in the way you do business and why. Your brand values will attract like-minded people who will then engage with your brand, your business and you.
TIP 3: BRAND COLOURS
Colour is the first thing we notice ahead of anything else, before words, before icons and symbols. Colour is a very powerful tool to reinforce your brand personality and values.
Colours carry meaning of course, so be careful and remember what colours are associated with and what they symbolise.
The key is to choosing a colour palette that reflects your brand personality and values can also help attract your ideal customers. Sometimes this means conforming to the colours of a category but sometimes, of course, it means being totally different.
Building a brand isn’t simple and like a rowdy toddler it needs some loving, some guidelines and occasionally an early night.
So if you’d like some help with your brand, wherever you are in your business journey, we’d be delighted to help.