True colours

This month, rather than looking at the science behind colour and how blue means, well, you know, business and red means we’re all doomed, I thought it would be nice to take a look at what colour kings Pantone are predicting in their colour trends for spring 2017.

This is something they do annually and are usually spot on (no pun intended);  the colours they choose can be seen across all creative disciplines from interior design, fashion and, my great love, branding.

Pantone describe this year’s selection as a ‘Mixture of Vitality, Relaxation and the Great Outdoors’ and I think that sums it up very neatly. The overall feeling I get when I look at the colours is one of earthiness, fresh air and nature, so what’s not to like about that!

As we in the northern hemisphere shiver our way through the frigid winter months, a quick glance at these gorgeous hues immediately lifts my spirits and transports me to spring and early summer when the nights start drawing out; bluebells and daffodils start springing-up in the woods and hedgerows; the warming sun is on your face and you have a cheeky al fresco gin and tonic in the yard.

The list in full is below, so if you’re feeling a little glum on those drab grey February Tuesday mornings, take a look at this little lot and hang tight, spring is just around the corner…

Comfortable and dependable, Niagara leads the Pantone Colour Report as the most prevalent colour for spring 2017. Niagara is a classic denim-like blue that speaks to our desire for ease and relaxation.

By contrast, Primrose Yellow sparkles with heat and vitality. Inviting us into its instant warmth, this joyful yellow shade takes us to a destination marked by enthusiasm, good cheer and sunny days.

Conveying even more energy is Lapis Blue. Strong and confident, this intense blue shade is imbued with an inner radiance.

A red-based orange, Flame, is gregarious and fun loving. Flamboyant and vivacious, this wonderfully theatrical shade adds fiery heat to the spring 2017 palette.

Island Paradise is a refreshing aqua that calls to mind a change of scenery. A cool blue green shade that speaks to our dream of the great escape, Island Paradise is emblematic of tropical settings and our desire to unwind.

Continuing the tranquil mood, Pale Dogwood is a quiet and peaceful pink shade that engenders an aura of innocence and purity. The unobtrusive Pale Dogwood is a subtle pink whose soft touch infuses a healthy glow.

Bringing forth a refreshing take, Greenery is a tangy yellow-green that speaks to our need to explore, experiment and reinvent. Illustrative of flourishing foliage, the fertile attributes of Greenery signals one to take a deep breath, oxygenate and reinvigorate.

Tropical and festive, Pink Yarrow is a whimsical, unignorable hue that tempts and tantalizes. Bold, attention getting and tempestuous, the lively Pink Yarrow is a captivating and stimulating color that lifts spirits and gets the adrenaline going.

Evocative of the great outdoors and a healthy lifestyle, Kale is another foliage-based green that conjures up our desire to connect to nature, similar to the more vivacious Greenery. And, just as we see in nature, this lush and fertile natural green shade provides the perfect complementary background to the more vibrant tones in the palette.

Rounding out the spring 2017 colours is Hazelnut, a key neutral for spring. This shade brings to mind a natural earthiness. Unpretentious and with an inherent warmth, Hazelnut is a transitional colour that effortlessly connects the seasons.

If you’d like some help with your brand, wherever you are in your business journey, we’d be delighted to help.

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